App revenue to double by 2020, outpacing downloads: Ovum

Source from Digital News Asia

Mobile Money Lady

GLOBAL mobile app revenue will grow by 2.2 times over the next five years, from US$36 billion in 2015 to US$79 billion in 2020, according to Ovum.

This is compared to a 1.8x increase in the number of app downloads, from 211 billion in 2015 to 378 billion in 2020, the global analyst firm said in a statement.

According to Ovum, the mobile app market will grow more over the next five years than since its inception eight years ago.

More than three times as much revenue will be generated between…



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