Pitching 101: Important to differentiate yourself

Source from Digital News Asia

AS a startup founder, there is no way you can get away from having to make a pitch or two. However, it’s not easy to get the message – your unique selling proposition (USP) – across to potential investors.

You may wonder: Is it that important to set your startup apart from the competition?

The answer is a resounding ‘Yes.’

Cradle Fund Sdn Bhd chief investment officer Juliana Jan (pic above) says most of the entrepreneurs she has come across have articulation problems – they try to impress and explain their ideas to investors using far too many words.

“This can be confusing for investors. Many [startups] are also not aware of their USPs or what distinguishes them from their competitors.

“Hence, they end up giving less important information, or just too much information on benefits, features and others,” she tells Digital News Asia (DNA) via email.

Cradle Fund is a non-profit under Malaysia’s Ministry of Finance that finances early-stage startups under a variety of grant and co-investment schemes.

Jan argues that about 50% of startups cannot get their USPs across to….



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